The Power of Video: Bringing Internal Communications to Life

Insights From Mattia Colzada, Digital Program Manager at Bang & Olufsen and David Ledger, Solutions Consulting Leader at Vimeo

What happens when internal communications meets video innovation? Attendees at the Employee Engagement Summit found out in a lively discussion that left everyone rethinking how they reach and engage their people. The conversation between Bang & Olufsen and Vimeo not only inspired, but also offered a clear blueprint for how storytelling through video can drive deeper employee connection, learning, and engagement. If you’ve ever wondered how to make your internal messages truly stick, this session delivered.

David Ledger, Solutions Consulting Leader at Vimeo set the scene by sharing why the platform – once synonymous with beautiful external content – is now playing a starring role inside organisations. He revealed compelling data: employees are 75% more likely to watch a video than read text, and companies adopting video-first approaches see onboarding times shorten and engagement soar.

Mattia Colzada, Digital Program Manager at Bang & Olufsen built on this by sharing the brand’s digital transformation journey. Tasked initially with consolidating multiple learning systems, his role quickly evolved to include internal comms and media production. For him, the lines between learning and communication have blurred; sometimes, it’s about quickly informing thousands of partners worldwide, and other times, it’s about deep learning moments that build understanding and loyalty.

A standout example? When Bang & Olufsen swapped out traditional email updates for CEO-led video messages announcing financial results. These short, personable clips brought leadership closer to employees and partners alike. Using Vimeo’s secure platform, the company could easily manage, approve, and share these messages globally – efficiently and with impact.

From there, the creativity snowballed. Monthly video webcasts brought teams closer to senior leaders, unveiling new products and strengthening the company’s shared purpose. And when travel restrictions reshaped traditional events, Mattia’s team rallied to produce a six-hour, multilingual virtual experience – live-streamed in five languages to a worldwide audience. It was an audacious project that showcased the brand’s agility and its commitment to inclusivity.

But this wasn’t just a story about big productions. Both Mattia and David reinforced an important message: sometimes authenticity trumps polish. A quick smartphone-recorded update can be just as powerful as a professionally shot film – especially when immediacy matters. Vimeo’s flexibility gave Bang & Olufsen the freedom to adapt to each message’s purpose and pace.

Looking ahead, Mattia’s eyes lit up when discussing what’s next: interactive and AI-powered video. From clickable learning paths to automated dubbing and live translation, the potential to make communication more personal, accessible, and inclusive is enormous. For a brand with a workforce spanning continents, that accessibility is not a luxury – it’s essential.

David closed the session by reminding us why video works on such a human level. It enhances comprehension, memory, and emotion. As communication leaders, we were left with a clear takeaway: in a noisy world, video has the unique ability to cut through, connect, and create shared experiences that truly resonate.

You can now listen to the full session on our podcast – packed with insight, practical ideas, and inspiration for anyone redefining employee engagement.

To register your interest for the 2026 Engage Employee Summit click here: https://www.engageemployee.com/engage-employee-summit-registration