Engage Awards Wins “Awards Event of the Year”

Recognition for a Landmark 10th Year

London, UK – June 2026 – The Engage Awards has been named “Awards Event of the Year” at the Awards Awards 2026, in recognition of the programme’s milestone 10th year and its continued role in championing excellence across engagement. The accolade reflects a decade of growth, evolution, and a clear commitment to running a rigorous, credible and industry-leading awards programme.

A Holistic View of Engagement

The Engage Awards celebrate organisations that take a holistic approach to engagement, recognising that customer interactions, employee satisfaction, sales performance, and marketing efforts all work together to shape the full human experience a brand delivers.

Customer engagement builds loyalty and advocacy; employee engagement boosts productivity, reduces turnover and sparks innovation; sales engagement strengthens performance and customer relationships; and marketing engagement drives brand awareness, conversions and meaningful connections. By bringing all of these dimensions together under one framework, the Engage Awards stand as the benchmark for organisations that treat engagement as an integrated, strategic discipline rather than a series of separate initiatives.

Judges’ Comments on Growth and Integrity

In their feedback, judges described the Engage Awards entry as “truly exceptional,” citing its immense growth and unique commitment to integrity. They praised the programme’s anonymised judging process and its one-sponsor model as key markers of authenticity and trust, and highlighted the robust strategy behind the awards – from sponsorship to judging – noting that the results are driven by clear and concise objectives and “speak for themselves.”

Judges also described the programme as “really sound Awards, with clear processes and longevity,” pointing to “impressive figures and growth over the 10 years.” They said that the 10th edition, which formed the basis of this year’s winning entry, represented “a true step change,” successfully integrating customer, employee, sales and marketing engagement and standing as “the definitive, merit-based benchmark for engagement excellence.”

Comments from the team

Katie Browne, Head of Events and Marketing, said:

“We’re incredibly proud that the Engage Awards has been recognised as 2026 Awards Event of the Year, particularly as this reflects the strength and impact of our 10th year. That milestone edition was a real step forward for the programme and showcased just how far the community – and the discipline of engagement – has come over the past decade.”

She added:
“The Engage Awards was built on the belief that engagement should be viewed holistically, shaping the complete human experience of a brand rather than sitting in silos. To see that vision recognised by the wider awards industry is a fantastic achievement for the whole team, our partners, and the organisations that continue to support and inspire the programme.”

To find out more about the Engage Awards, click here.