Organisations need to be where their customers are. They need to take a more holistic view of them across all channels; offline, online, social and mobile. Brands and businesses have an opportunity to engage like never before.
See what event is coming next to enable you to build better customer engagement in your business on the Engage Customer homepage.
Research shows advances in marketing technology are enabling greater potential for engagement and personalisation. Strategic and intelligent marketing is central to business success.
See what event’s coming next and other insightful content to make sure you get the most from your marketing and technology.
The future of sales has moved from ‘hard sales’ tactics to more buyer-centric. Customer emotion and Human Experience play a vital role, involving every touchpoint from analogue to hyper automated, digital-first engagement.
See what event’s coming next and other insightful content to make sure your company’s culture reflects this attitude.