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Visa Case Study: Stop Explaining Engagement. Start Designing It



Katie Klimaytys, Director of Global Internal Communications at Visa, shares how she took volunteering participation from a stubborn 18% to 51% in just eight weeks - blowing past a 35% target - by ditching "better comms" in favour of design-led thinking. Instead of convincing people to care, she stripped away friction: one-hour events, two-click sign-up, automatic time logging, and activities tied to what employees actually valued (including optional career sessions with leaders).

The result wasn't just a participation spike but a genuine culture shift, with 100% of participants saying they'd volunteer again and leaders now building volunteering into their own team off-sites. Her core message: engagement doesn't need a louder message, it needs a kinder design.

 

 

 

 

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Katie Klimaytys

Katie Klimaytys

Visa Director, Global Internal Communications, Commercial and Money Movement Solutions

 Katie is the Global Director of Internal Communications for Commercial and Money Movement Solutions (CMS) at Visa, based in London. A seasoned senior leader, she brings a strong track record of developing and delivering comprehensive communication strategies for global organisations and household brands.

Katie has worked across a wide range of industries, including automotive, telecommunications, transport, and energy, and is known for designing multichannel strategies that engage and inform tens of thousands of employees around the world.

Recognised for her innovative and forward‑thinking approach, Katie provides trusted strategic counsel to executives and senior leadership teams, helping drive alignment, clarity, and impact at every level of the organisation.

She has led global internal communication campaigns to strengthen employee engagement, support large‑scale change, and connect employees to business strategy through clear, human‑centred storytelling.
 

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