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Moving from Employee Engagement to Employee Advocacy

Employee voices are powerful – yet many companies are just waking up to the need to empower employees to engage with their networks about their company. Learn the ins and outs of employee advocacy as a strategy to supercharge employee engagement and increase employeer brand in this dynamic discussion. Leave the session understanding that employee voices are NOT advertisements and know why employee advocacy must meet employee needs, be authentic and be endorsed by company leadership.

Danielle Jones

Danielle Jones

BP Global Head of Employee Advocacy
Danielle A. Jones-Hunte is a business leader with expertise in building and leading high performing communications strategies for multinational companies, government agencies and start-ups. With 15+ years of international experience, Danielle’s work shapes lives - not just the bottom line. Danielle is currently the Global Head of Employee Advocacy at bp, the company at the forefront of re-imagining energy.  Her team’s work affects 50,000 employees and audiences in 70 countries. Her experience at bp includes multi-media campaign strategy, advocacy, media relations, speech writing and corporate communications. In 2020, Danielle led the people and culture communication strategy for the largest transformation in bp’s 100-year history affecting 60,000 employees. Danielle’s career has spanned three continents. Some of her most memorable experiences include leading communication strategy for transformation at Reliance Industries in Mumbai and launching a fashion label. In 2003, Danielle founded her own communication consultancy and has advised executives in the Finance, FMCG, entertainment and marketing arenas. A previous media personality, she is sought out by executives for her leadership presence and public speaking coaching. Danielle has been published by the International Association of Business Communicators and has been the feature speaker for various conferences including the Women’s Power Lunch at the International Trade Centre in Geneva. Her work launching agility at bp was recently featured in McKinsey Quarterly. Danielle holds a Masters Degree in Communication from Howard University, a certificate in leadership from Stanford University and is a wife and mother dedicated to changing the world one character at a time.

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