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Measuring What Matters: Building a Smarter Engagement Strategy



In this episode of The Employee Engagement “Examples of Excellence” podcast, host Christina Lewis sits down with Clair Staines, Chief People Officer at Powwr, to unpack what an effective engagement measurement strategy really looks like in practice. Together, they explore the fine balance between data and intuition—what should (and shouldn’t) be measured, how to avoid the biggest myths and missteps, and how leaders can translate insights into meaningful action.

From AI-driven analytics to the nuances of qualitative feedback, Clair shares practical lessons and tools she’s found most useful, along with advice for organisations just beginning to refine their approach. Whether you’re designing your first engagement strategy or rethinking the way you use data to drive change, this conversation will help you focus on what truly matters.

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Clair Staines

Clair Staines

Powwr CPO
 With over 20 years in HR and a sharp focus on small and medium-sized enterprises, I’ve built my career around turning potential into performance. Today, as Head of People & Talent at POWWR, I lead workforce strategy across the USA and Europe in the fast-paced energy tech sector—bringing deep expertise, human warmth, and relentless drive to every challenge.
Transformation is my passion. Whether I’m reinvigorating disengaged teams or embedding inclusive cultures that scale with speed, I strive to create workplaces where people don’t just survive—they thrive. Being named one of the CIPD HR30 and winning “Best for Financial Wellbeing” by the Good Employment Charter means a lot, but the real reward is seeing empowered voices, thriving careers, and genuine community taking shape.
As a Chartered Fellow of the CIPD, I joined POWWR to help shape a workplace where every employee feels seen, heard, and supported. My philosophy is simple: people first, always. From championing authenticity to supporting growth at every stage, I’m committed to building organizations where talent rises and purpose leads. 

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