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Fostering Connection in a Frontline under Pressure

Blue Light organisations are facing unprecedented demand, widespread strikes and uniquely challenging recruitment and retention challenges. This is in addition to being a disparate workforce often viewed as ‘cynical’ or less inclined to trust corporate communications. Focusing on employee listening and employee experience has never felt more urgent and necessary.

At the 2023 Future of Work Conference, May Holloway, Head of Internal Communications at British Transport Police explains how amidst a challenging backdrop, they bucked the trend of disengagement in the public sector - achieving increased channel engagement across all channels – most beating industry and public sector benchmarks – responses to employee survey are c.25% higher than 3 years ago and campaigns are surpassing stretch outcomes.



May Holloway

May Holloway

British Transport Police Head of Internal Communications
May is responsible for the delivery and leadership of Internal Communications for BTP’s 5,100 people across England, Scotland and Wales (c.160 locations).

She is a multi-award-winning Internal Communications leader who has reached the top of the Internal Communication profession at considerable pace through consistently demonstrating communications excellence, exceeding C-suite expectations, and delivering measurable change. 

A problem-solver and creative at heart, May has extensive and deep experience in transformation – cultural, technological and operational – and comfortably navigates ambiguity and changing outcomes. May has led turnaround communications for performance – supporting organisations to make significant and sustained improvement.
Charlotte Dahl

Charlotte Dahl

Woodreed Creative Planning Director
Charlotte is a director at specialist advertising agency Woodreed. She's an accomplished speaker, writer and facilitator, with a unique view on employee engagement and internal communications, having spent equal parts of her career in consumer, then employee communications. Having worked for clients spanning every industry sector, including Marks & Spencer, The National Lottery, Volkswagen Group, Jaguar Land Rover, Guinness World Records and the NHS, she brings the rigour of consumer marketing into internal communications. She is passionate about raising the profile, standards and effectiveness of internal communication, believing employees AND customers deserve the same reverence, effort and creativity in communication. Appearing on stages at home and abroad, she's talked for senior leadership summits and in-house teams as well as for the CIPD, Institute of Internal Communications, Engage for Success and at ABTA's travel convention in Malta. She's a regular chair for Engage Business Media's events and delivers training for the IoIC.

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