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Developing Culture and Climate at CNWL: A Fireside Chat with Charlotte Bailey, Chief People Officer at Central North West London NHS

SCARF stands for Safe, Compassionate, Accountable, Reflective and Fair and it’s the name of our Culture and Climate programme here at Central North West London.

During the session from the 2023 Employee Engagement Summit, Charlotte Bailey, Director of People & Organisation Development talked about why and how they developed and implemented the work on SCARF and their ongoing journey. The session detailed some of the specific changes and the impacts that they have had across the organisation, on their culture and their staff experience.

The session majored on why a focus on company culture and climate is at the heart of staff experience, staff engagement and staff retention. For most employees where they work and the values a company are just as important, if not more important, as the job they are employed to do. Many of the retention challenges organisations face are down to culture – we often leave a manager or a team not a job. Hear in this session how job satisfaction can be increased through creating an environment where staff are respected, included, feel safe to speak up, are encouraged to learn from mistakes and are treated fairly.

Charlotte Bailey

Charlotte Bailey

NHS Director of People and Organisation Development

Charlotte has worked in the public sector for 25 years as an operational and corporate leader. She started her career in child psychology and has worked in both Local Government and the NHS. Charlotte has a passion for engagement and inclusion and has been named as one of the top 50 leaders by the HSJ and was awarded runner up public servant of the year for her approaches to engagement. Charlotte has published multiple books and developed resources to enhance inclusive practices. She worked on numerous national working groups to support improvement, including the introduction of a new profession into Education. Charlotte’s journey in corporate service began after leading two major turnaround transformations in social care, where Charlotte realised her approach with the workforce was what made change and transformation a success. Charlotte has led workforce, communications, performance and transformation teams in large and complex organisations. The heart of her approach to a successful business has been through staff well-being, engagement, empowerment and organisational culture. Charlotte currently works at Central North West London as the Executive Director for People and OD and holds the corporate portfolio of Human Resources, Staff Well-Being, Organisational Development and Leaning and Equality, Inclusion and Diversity. She is also North West London’s Integrated Care System Lead for People.

Charlotte Dahl

Charlotte Dahl

Woodreed Creative Planning Director
Charlotte is a director at specialist advertising agency Woodreed. She's an accomplished speaker, writer and facilitator, with a unique view on employee engagement and internal communications, having spent equal parts of her career in consumer, then employee communications. Having worked for clients spanning every industry sector, including Marks & Spencer, The National Lottery, Volkswagen Group, Jaguar Land Rover, Guinness World Records and the NHS, she brings the rigour of consumer marketing into internal communications. She is passionate about raising the profile, standards and effectiveness of internal communication, believing employees AND customers deserve the same reverence, effort and creativity in communication. Appearing on stages at home and abroad, she's talked for senior leadership summits and in-house teams as well as for the CIPD, Institute of Internal Communications, Engage for Success and at ABTA's travel convention in Malta. She's a regular chair for Engage Business Media's events and delivers training for the IoIC.

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