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Creating Meaningful Employee Journeys That Drive Engagement and Growth: In Conversation with Donna Dew, UK & Corporate Functions People Director at The AA



 

 In this episode, recorded live at our recent Employee Engagement Summit, Donna Dew takes to the Organisational Culture stage to explore what it really means to create meaningful employee journeys that drive engagement and growth.

Drawing on her leadership experiences at William Hill and the AA, Donna joins moderator Nick Brice to discuss how listening, inclusivity, and everyday workplace experiences shape a genuinely people-first culture.

Tune in for practical ideas, real-world examples, and inspiration to transform your own organisation’s approach to employee engagement. 

 

To register your interest for the 2026 Engage Employee Summit click here: https://www.engageemployee.com/engage-employee-summit-registration

 

 

 

Donna Dew

Donna Dew

The AA UK & Corporate Functions People Director
Donna has extensive experience in People strategy, transformation, and colleague engagement and communications. Having worked in a wide range of fast-paced international companies, Donna has successfully delivered a wide range of people change to support business goals. 

At Kingfisher she supported the creation of a brand-new function bringing together product development, sourcing and supply chain from across the different brands into one team.  One of her proudest achievements is the modernisation of the Retail operating model for William Hill - an 18-month programme that looked at holistic improvements to the shop management structure, modernising recruitment, induction and technology and allowing us to pay shop colleagues above National Living wage for the first time. Now at The AA, she’s supporting the COO and Corporate Functions in their mission to improve cross-team collaboration, embed hybrid working and strengthen talent planning. 

She’s passionate about creating value through creative but commercially focused people plans. Outside of work she loves open water swimming and will always have a book recommendation to hand!

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