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BDO UK LLP Case Study: Embracing the Power of Thank You - Empowering Everyone to Recognise Anyone



Tom Pridmore, HR Director at BDO UK, shares how the firm transformed a clunky, top-down "Instant Awards" scheme - slow, opaque, and costing £1 million a year - into Reflex, a democratised, peer-to-peer recognition platform where every employee gets a small monthly budget to say thank you to anyone, instantly and visibly. 

The results speak for themselves: recognitions jumped from 25-40% of staff engaging under the old scheme to 55% in Reflex's first month alone, growing to over 28,000 recognitions within six months. 

Tom's core message is refreshingly simple - recognition isn't a reward programme, it's a cultural habit, and the humble "thank you" might be the most underused tool in the workplace.

 

 

 

 

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Tom Pridmore

Tom Pridmore

BDO UK LLP Director of Reward, Benefits and Wellbeing
With over 20 years in HR, Tom began his career in finance before developing as a HR generalist in a number of organisations. Over the last 9 years Tom’s focus has been total rewards and wellbeing. Tom is passionate about supporting mental health in the workplace, an advocate of men's mental health, and recognising the commercial advantages of linking reward, benefits and wellbeing agendas. Outside of work, Tom enjoys attempting to play football, visiting theme parks, and spending time with his wife and two children.

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