Michelle Hendry joined Everyone Active in 2014 and has held a variety of roles across the business, beginning in administration and customer service before progressing into regional positions, including Regional Retail Manager and Regional Customer Relations and Business Manager for the East region.

Now Internal Communications and Engagement Manager, she is responsible for developing Everyone Connect, our colleague communications app. Michelle's focus is on ensuring the platform does much more than simply deliver information, creating an engaging community where colleagues can connect, interact, share ideas and feel part of the wider Everyone Active team.

Jules Parker is an Employee Engagement Business Partner at DP World, with more than 30 years’ experience leading and working with frontline teams.

He has played a key role in DP World’s rollout of Flip across its UK Ports and Terminals, helping shape an employee experience built around the realities of operational working life. The platform achieved 70% adoption within its first three months and has given frontline colleagues simpler, more secure access to communication, information and the tools they need to do their jobs.

Jules brings a practical perspective on what it takes to introduce new technology, engage managers and turn a new platform into something employees genuinely choose to use.

Jen Draper is Managing Director at Work Networks, where she helps complex organisations shape and deliver employee communication and technology strategies that work for people on the frontline — not just on paper.

Before joining Work Networks, Jen worked in internal communications in the NHS, giving her first-hand experience of the challenge of reaching busy, diverse and often deskless workforces. Today, she brings that perspective to major frontline transformation projects, working with organisations including Everyone Active to understand how people really work, shape the right employee experience and turn technology into something that delivers genuine everyday value.

Ed Doyne-Ditmas leads Flip’s partnerships business, building a global ecosystem of consultancies, technology providers and transformation specialists that help organisations get more value from frontline technology.

With nearly 20 years’ experience in technology and SaaS, and more than a decade working closely with communications teams, Ed strongly believes that the best technology outcomes rarely happen in isolation. Bringing together great technology with partners who provide deep industry, transformation and implementation expertise helps organisations solve real business challenges and deliver lasting change.

At Flip, that ecosystem plays an important role in the company’s mission to connect every employee to everything they need in one touch - from communications and HR services to operations, AI-powered workflows and the tools they use every day.