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Silent Signals and Smarter Insights: Welcome to the New Era of IC Analytics

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Internal comms professionals are facing growing expectations - not just to inform and inspire, but to prove their impact. Yet the tools traditionally used to gauge success, such as engagement surveys, often sit outside the IC function and offer limited, lagging insights.

This webinar challenges the question “Are employees engaged?” and reframes it as: “How do we know internal comms is making a difference - and what else should we measure to get a fuller picture?”

We’ll explore how to go beyond surveys and clicks, offering ways to use:

  • Behavioural signals and content performance data
  • Sentiment and tone trends over time
  • AI-powered insights and patterns across channels

The session is about building data confidence—helping IC teams feel equipped to interpret dashboards, experiment with new metrics, and connect their efforts to business outcomes in meaningful, measurable ways.

Miriam Connaughton (2)

Miriam Connaughton

Simpplr Chief People & Experience Officer

Miriam operates at the intersection of human and digital experience in the workplace. For three decades she has worked with organisations to develop people strategies to solve complex challenges, to shape their employee experience, and figure out how to adapt to the ever-changing world of work. With three decades of consulting experience, Miriam has worked across a range of industries, and with start-ups to Fortune 100 organisations.  

 

linkedin.com/in/miriam-connaughton/

Rachel Tolhurst

Rachel Tolhurst

Simpplr Communications & Marketing Lead

Rachel is an award-winning communicator with nearly 30 years' experience across financial and infrastructure services, aviation, healthcare, satcomms and agency.   Her change experience spans communication for transformations, mergers, acquisitions, disposals and integrations. She is also experienced in managing communication audits and restructures, employee research and campaigns.   She is passionate about the value of employee voice and data to measure impact and drive insight and improvement.   Rachel has been an International Association of Business Communicators UK&I Board member for two years and a mentor with Help for Heroes.

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