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Internal Comms That Drives Business Impact: Cutting the Noise, Boosting Relevance

18th September from 12PM-12:45PM BST

Register for this webinar today 

In many organisations, internal comms has become a constant stream of updates, channels, and messages — yet the people who matter most are often disengaged or tuning out. This webinar cuts through the noise to show what really works, especially in complex, frontline-heavy organisations where comms must deliver clarity, connection, and measurable business impact.


You’ll hear from Nicola Crowley (Home Group) and Ed Thomas (Housing Plus Group) — senior leaders who’ve transformed internal comms from blanket broadcasts into targeted, meaningful conversations that improve retention, productivity, and culture. With Matthew Burgess (Work Networks) adding insight from other sectors, this 45-minute session offers practical strategies you can apply immediately, without theory or fluff.

 

We'll explore:

  • What your people actually need — and what’s just noise
  • Why targeting and personalisation matter more than reach
  • How to prove comms is delivering real business results
  • Where technology and strategy meet for maximum impact

Who should attend:

This session is for internal comms, engagement, and people leaders who are:

  • Working in complex or distributed organisations with hard-to-reach, deskless, or frontline teams
  • Looking to make internal comms more focused, relevant, and effective
  • Rethinking technology platforms, channel mix, or approach to measurement
  • Trying to link comms efforts to real business outcomes — not just engagement metrics

Bonus insight:

You’ll also hear how Work Networks helps organisations rethink their internal comms approach — from choosing the right platform to making it actually work. No pitch. Just honest, actionable insight from real clients and real experience.

If you want internal comms that does more than inform — one that connects, motivates, and drives performance — this session will show you how. 

 

Matthew Burgess

Matthew Burgess

Work Networks Director of Customer Experience

Matthew works at the intersection of digital systems, internal communication and culture—though none of those terms quite capture the real work, which is helping organisations create the conditions where people can do their jobs well and feel good about it. 

As Work Networks’ Director of Customer Experience, he believes the digital employee experience is at its best when it reflects how things really are and shapes how they could be.

Nicola Crowley-1

Nicola Crowley

Home Group Head of Internal Communication

Having held various internal communication roles over too many years to count, I’ve honed down my comms passions to four key areas – culture, values, colleague experience and storytelling.  At Home Group,  a purpose-led social housing and care organisation, we’re driving forward internal communication to create a bridge between the organisation and our colleagues and we’re seeing improvements in trust, engagement and organisational performance as a result. 

Edward Thomas 2

Edward Thomas

Housing Plus Group Director - Communications, Marketing and Public Affairs

A professional communicator for almost two decades, Ed has held a number of communications leadership roles in business associations, renewable energy, higher education and now housing. Ed now leads the strategic communications function at Housing Plus Group, a social housing and care provider that creates places people are proud to call home across Shropshire, Telford & Wrekin and Staffordshire. Housing Plus Group have recently merged so Ed focus has been on engaging their team 2000 people, including launching Workvivo. Away from his laptop Ed spends time with his young family, writes about food and drink, and reads history.

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