Make it Meaningful: A Marketer’s Guide to Engagement
Internal Communications Conference
Rob Alderson, Director of Community & Engagement , Vimeo
Talking at people is easy. Engaging them – genuinely and meaningfully – is hard. Rob Alderson, Vimeo’s Director of Community & Engagement, will share how his marketing team thinks about engagement, and show how these principles can be applied to employees. Specifically he’ll look at story, audience, and format and explore video’s unique ability to redefine the relationship between these three pillars.
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