In the Driver’s Seat: How ZIGUP Successfully Communicated Through Change and Increased Employee Confidence
- Engage Employee Summit
- 20th - 21st May 2026
- Beth Addenbrooke, ZIGUP - Liza McNamara, ZIGUP - Ryan Huggon, Oak
ZIGUP has transformed communication with their 6,500-strong workforce spread across the UK and Ireland. Following a merger and rebrand, it was time for ZIGUP to overhaul their internal communication strategy to reach and engage all employees, wherever they are. ZIGUP is a leading integrated mobility solutions provider operating across a range of specialist businesses in the UK, Ireland & Spain. They help businesses and individuals with specialist vehicle hire, fleet management, accident support, repairs, servicing and maintenance. This diverse service offering means that many colleagues are often on the road or “on the tools”, without access to company emails.
Join Beth and Liza from ZIGUP as they chat with Ryan from Oak about how their internal comms and engagement strategy has motivated and aligned a growing workforce of desk-based and deskless colleagues during a key milestone for the business. They have successfully delivered strong outcomes that continue to demonstrate the impact of effective internal comms including an increase in employee confidence.
Beth Addenbrooke
ZIGUP Senior Internal Communications ManagerBeth Addenbrooke is Senior Internal Communications Manager at ZIGUP. She’s passionate about clear, honest communication that cuts through the noise - helping colleagues understand what’s happening, why it matters, and the role they play. She championed and designed our award-winning intranet that has quickly become the go-to information hub for colleagues. She also supports the clear articulation of ZIGUP's group strategy externally through our social media channels, which helps our external stakeholders understand what we stand for and our growth plans.
Liza McNamara
ZIGUP Head of CommunicationsLiza McNamara is Head of Communications at ZIGUP, specialising in helping organisations communicate with purpose during moments that matter. With over 20 years’ experience working with organisations in the FTSE 100 & 250 across internal and external communications, she helps businesses protect and strengthen their brand by communicating clearly, honestly, and with purpose. Liza works closely with leaders to connect strategy to real‑world impact, shaping messages that build trust, support people through uncertainty, and strengthen reputation with colleagues and external stakeholders alike. She’s passionate about communication that feels human, creates clarity, and drives confidence in the future.
Ryan Huggon
Oak Customer Success ManagerRyan is Customer Success Manager at Oak and works with national and international brands such as Glory Global Solutions, Burger King UK and Air General. He works closely with internal comms and HR teams running their company employee engagement platforms, providing support, guidance and insights that help them achieve their internal communication objectives.
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