Globally Consistent and Locally Relevant - Finding the Balance in a Changing World
Internal Communications Conference
Marelie Ehlers, Vice President & Head of Employee Communications, Ericsson
How did Ericsson, the Swedish networking and telecommunications company, develop an internal communications strategy that is both globally consistent and locally relevant?
Ericsson’s VP & Head of Employee Communications Marelie Ehlers answered this question in a fireside chat at the 2022 Internal Communications Conference.
Event host and Managing Director of Woodreed Jo Moffatt led the conversation, asking the following questions:
Having consistency of your messages in any organization, is very important. But being in a large organization, creating consistency of your message is very often a challenge. What do large organizations need to do to become better to maintain global consistency?
How do you decide when to customize, or localize, and what’s the difference?
How do you combat ivory tower syndrome? How do you make sure the global office has the pulse of the rest of the organization?
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