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How we used a hybrid treasure hunt to launch a new corporate brand globally

  • Internal Communications Conference
  • Henry Davies, Hayley Brooksbank, Mary Jacobsen, 106 Communications, Bird & Bird

When Bird & Bird embarked on a brand refresh, it was important to build advocacy internally. Find out how they created a hybrid treasure hunt to engage and inspire colleagues globally (in the office and at home), and how it supported advocacy and engagement internally and externally.

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