What does it take to build an internal brand that truly resonates with employees? In this panel discussion, Workvivo customers Aviva and Royal Mail share how they've developed distinctive internal communications identities to drive meaningful employee engagement, across diverse workforces.
From Aviva's seamless alignment between external brand and internal communications, to Royal Mail's beloved "Robin" platform, both organisations have taken bold, creative approaches to connecting with their people. Despite operating in very different environments, they share a common philosophy: smart tactics get employees through the door, but compelling storytelling keeps them engaged.
Join Joe Welland, Strategic Customer Success Manager at Workvivo, alongside Ashleigh Carter-Adams (Aviva) and Paul Smith (Royal Mail) as they explore the challenges, strategies, and future ambitions behind building internal brands that genuinely move the needle on employee engagement.