Around 70% of JD Sports’ 90,000-plus colleagues are under 30, and most of them work on the shop floor. How do you get messages to land with them when an hour-long town hall won’t?
In this session from the Engage Employee Summit, Becca DuPont, Group Head of People Experience at JD Sports, talks to Georgie Scott, VP Brand at Blink, about building a culture for the Gen Z workforce without alienating the other four generations.
Becca explains how a mobile-first approach, 45-second CEO videos shot on an iPhone and leaders willing to show their human side led to a 4% rise in communication scores in UK and ROI retail. She also shares how colleagues took over the platform with TikTok trends, Indiana Jones-themed product launches and a home-grown careers podcast, which took one store team member all the way to meeting Prince William.
Listen for practical lessons on why the future of communication is led by culture, not by comms.
To register your interest for a free place at the 2027 Engage Employee Summit click here.