From Nice to Have to Non Negotiable: How One CEO Made Engagement a Strategic Priority

We’ll be joined by Adam Sullivan, CEO of Baywater Healthcare, who has led a full shift in how his organisation approaches culture and connection—embedding engagement into business priorities and linking it directly to OKRs and measurable outcomes. It’s a rare opportunity to hear from a CEO who truly sees engagement as essential to business success, and who’s done the hard work of getting his board and leadership team to see it the same way.

Whether you're in HR, internal communications, people strategy, or leadership, we will offer  practical takeaways, clear language to take back to your leadership and lessons learned from those who’ve done the work.

We'll explore:  

• How to link engagement to outcomes that matter—retention, productivity, performance—and speak the language of the board
• The journey from “nice to have” to strategic lever: how Adam made engagement part of how the business runs
• What modern leadership looks like when culture isn’t built in an office
• The role of technology in creating connection (what helps—and what gets in the way)
• Why culture is harder than ever to shape in hybrid, fragmented workplaces—and what’s actually working
•  How to cut through noise and focus on what builds belonging in 2025
• Shared experiences, wins (and mistakes) from senior peers facing the same challenges