2022 brought the advent of ChatGPT along the backdrop of AI and machine learning disrupting business processes and society at large. With words like “automation” and “intelligence” on the rise, many are wondering whether this is the end of authentic storytelling, or a new dawn for communications?
In this session from the 2023 Future of Work conference, Sebastian took a hard look at what these technologies mean for communications and sorts out the hype from real innovation.