ZIGUP transformed communication with its 6,500-strong workforce across the UK and Ireland. Following a merger and rebrand, the organisation overhauled its internal communication strategy to better reach and engage employees wherever they were. As a leading integrated mobility solutions provider operating across the UK, Ireland and Spain, ZIGUP supports businesses and individuals with specialist vehicle hire, fleet management, accident support, repairs, servicing and maintenance. With many colleagues working on the road or “on the tools” without access to company email, reaching the entire workforce had been a critical challenge.
Beth and Liza from ZIGUP joined Ryan from Oak to discuss how their internal communications and engagement strategy motivated and aligned a growing workforce of both desk-based and deskless colleagues during a key milestone for the business. They delivered strong outcomes that demonstrated the impact of effective internal communications, including increased employee confidence.