What did it take to build an internal brand that truly resonated with employees? In this panel discussion, Workvivo customers Aviva and Royal Mail shared how they developed distinctive internal communications identities to drive meaningful employee engagement across diverse workforces.
From Aviva’s seamless alignment between external brand and internal communications to Royal Mail’s beloved “Robin” platform, both organisations took bold, creative approaches to connecting with their people. Despite operating in very different environments, they shared a common philosophy: smart tactics got employees through the door, but compelling storytelling kept them engaged.
Joe Welland, Strategic Customer Success Manager at Workvivo, joined Ashleigh Carter-Adams (Aviva) and Paul Smith (Royal Mail) to explore the challenges, strategies, and future ambitions behind building internal brands that genuinely moved the needle on employee engagement.